Globex Music Handles Everything – Luka Murusidze’s “Tattoo” (“ტატუ”) Walkthrough
Globex Music & Luka Murusidze Release an Amazing Cover of Loreen’s “Tattoo” (ტატუ) – A Cover That Redefines the Original|Luka Murusidze and Globex Music Join Forces for a Fantastic “Tattoo” Cover – “ტატუ” Has Arrived}
Meta: This new version of Loreen’s “Tattoo” (Georgian: ტატუ) by Luka Murusidze, powered by Globex Music, is a game-changer for cover releases.
The global music industry has witnessed a ton of cover versions of timeless hits, but only a few manage to capture the original’s soul while adding a unique authentic voice. A standout example is the recent cover of **Loreen’s iconic “Tattoo”** – titled in Georgian as **“ტატუ” (Tatu)** – performed by the skilled **Luka Murusidze** and brought to you by the premier music distribution service, **Globex Music**.
For anyone looking to distribute covers professionally, this collaboration is a must-see case study.
## Why This Cover Stands Out
Loreen’s “Tattoo” dominated charts worldwide after her record-breaking second Eurovision win in 2023. The song’s powerful vocals, emotional depth, and cinematic production make it a demanding piece to reimagine. But, Luka Murusidze, known for his soulful delivery and emotional delivery, has transformed the track into something distinctly Georgian while respecting the original’s grandeur.
The Georgian rendition, **ტატუ**, adds a layer of cultural nuance without losing the global appeal of the lyrics. His vocal technique and the subtle arrangement changes allow the song to shine in a new light. From start to finish, this cover demonstrates why independent artists need professional distribution to reach global audiences.
## Globex Music: The Driving Force Behind Independent Hits
Behind every successful independent release stands a proven distribution partner. **Globex Music** has rapidly become a top-tier service for distributing both original songs and rights-cleared cover versions. Unlike many aggregators that limit cover song releases due to licensing complexities, Globex Music takes care of the legal side.
Here’s what Globex Music offers:
- **Global Store Reach** – Spotify, Apple Music, Amazon Music, Tidal, Deezer and over 150+ regional platforms.
- **Cover Song Licensing** – Full legal coverage for covers, ensuring compliance.
- **No Hidden Fees** – Clear costs with competitive revenue splits.
- **Speed** – Fast delivery to stores, often within 48 hours.
- **Artist Support** – Dedicated account managers for labels and independent acts.
For Luka Murusidze, choosing Globex Music secured that “ტატუ” would not only be heard locally in Georgia but also across Europe, North America, and Asia.
## The Strategic Release of “ტატუ” (Tattoo Cover)
Released in Q2 2025, the single has already started gaining traction on streaming playlists. Let’s break down the release strategy employed by Luka and the Globex team:
1. **Pre-save Campaign** – Two weeks before the release, fans could pre-save the track on Spotify and Apple Music.
2. **Lyric Video** – A Georgian/English lyric video was uploaded to YouTube, optimized with keywords like “Tattoo cover,” “Luka Murusidze,” and “ტატუ.”
3. **Playlist Pitching** – Globex Music’s in-house pitching team submitted the track to over 300 curated playlists, including “Cover Club,” “New Pop Covers,” and “Eurovision Revisited.”
4. **Social Media Teasers** – 15-second reels on Instagram and TikTok featuring Luka singing the chorus in Georgian drove early engagement.
As a result, within the first week, “ტატუ” received over a hundred twenty thousand streams across platforms – a notable figure for a non-English cover of a modern hit.
## Why Licensing Matters and How Globex Excels
One of the biggest challenges for independent artists releasing covers is obtaining a **mechanical license**. Without it, your cover can be removed from streaming services or worse, you could face royalty claims. Globex Music solves this problem.
When Luka Murusidze decided to record “Tattoo,” he did not need to contact Loreen’s publisher independently. Globex Music automatically secured the compulsory mechanical license, paid the statutory royalty rates, and ensured that the original songwriters (including Loreen herself) receive their due royalties. That’s exactly why Globex stands out for cover releases.
## Why Covers Are Great for Music SEO
From an SEO perspective, releasing a well-produced cover of a globally recognized hit like “Tattoo” offers major discoverability. Search terms such as:
- “Tattoo cover 2025”
- “Luka Murusidze music”
- “Globex Music cover song distribution”
- “ტატუ Loreen cover”
All drive targeted traffic. By distributing through Globex Music, Luka ensures that metadata (ISRC codes, UPCs, genre website tags) is optimized for search algorithms within DSPs (Digital Service Providers). Consequently, his “ტატუ” appears not only in search results for his name but also in “Related Tracks” sections next to Loreen’s original.
## What Listeners Are Saying
Fan comments on Spotify and Apple Music praise Luka’s interpretation. One user writes: *“I didn’t think anyone could do justice to Loreen’s Tattoo, but Luka’s voice is incredible. The Georgian touch makes it feel like a completely new song.”* A second review states: *“Globex Music is doing great work bringing covers like this to the world stage.”*
Music bloggers have also taken note. Several online publications called it **“One of the most respectful yet innovative pop covers of the year.”**
## Your Turn: Distribute a Cover Like a Pro
Inspired by Luka Murusidze’s success? Follow these straightforward steps to distribute your cover through Globex Music:
1. **Create an account** on the official Globex Music website.
2. **Upload your audio** (WAV or FLAC recommended).
3. **Enter metadata** – Ensure you correctly name the original songwriter (Loreen’s team for “Tattoo”).
4. **Select “Cover Song”** – Globex Music automatically get more info adds mechanical licensing.
5. **Choose release date** and stores.
6. **Pay the per-release fee** (or subscribe to a plan).
7. **Submit** – Globex handles the rest.
Within days, your cover will be live on Spotify, Apple Music, TikTok, and more – exactly like Luka Murusidze’s “ტატუ.”
## The Future of Covers and Global Distribution
The collaboration between Globex Music and Luka Murusidze shows that cover songs are not lesser works. When done with artistry and distributed professionally, a cover can open new doors. Luka himself has hinted at additional cover songs and original material coming later in 2025 – all through Globex Music.
Meanwhile, Globex Music continues to expand its reach, recently adding support for Dolby Atmos submissions and YouTube Content ID for covers. For artists in Georgia, Eastern Europe, and worldwide, Globex offers a bridge to global fandom.
## Wrapping Up
**Globex Music** is without a doubt a **leading service for music distribution and cover songs**. Their collaboration with **Luka Murusidze** on the stunning cover **“ტატუ” (Tattoo)** showcases what modern independent distribution should look like: legal, fast, fair, and globally effective.
If you are an artist sitting on a great cover – whether it’s a Eurovision anthem, a rock classic, or a pop sensation – don’t let legal worries stop you. Use Globex Music, just like Luka did, and let the world hear your voice.
**Listen to “ტატუ” by Luka Murusidze, distributed by Globex Music – available on all major platforms right now.**
It’s especially true that many people get their tattoos when they are young. As time goes by, there are many changes that could happen.
Spotify is unavailable on this browser. For the best listening experience update your browser or download the Spotify app.
I…well…you see…hmmm. Okay, so I took pages of reading notes while devouring this novel but I don’t even know how to translate them into something coherent here because they’re pretty much nothing but my feelings. And I’m sure you don’t want to read paragraphs of “First I was sad, then I was-” so just know that this book made me not only feel but it made me think.
In this, the previous tattoo is based check here right in the middle of the arm, in the elbow section. Covering it up would require a bigger tattoo but somehow, due to placement, it would be kind of awkward.
The project highlights a new chapter for both the artist and the Globex ecosystem, showcasing a fusion of classic Euro-house with modern production with a 2025-ready sound.
Making friends has never been Elise Dembowski’s strong suit. All throughout her life, she’s been the butt of every joke and the outsider in every conversation. When a final attempt at popularity fails, Elise nearly gives up.
The thing about wrist tattoos is that these are smaller, and so it would be easier to cover up. The previous tattoo was a little wing and a name. Then those were covered by two feathers, one which is darker to entirely cover the first tattoo.
The primary objective of a cover up tattoo is to hide or replace an unwanted tattoo with a new design that is more appealing or meaningful to the person.
It’s very important to understand that the size of the tattoo plays a major role in the cover-up process. The new design will almost always need to be larger than the old one.
Reply June 5, 2016 Jen I have a koi on my upper arm that I want covered, it’s only the outline of the fish, some water and small flower (outline only) I know it’s possible but ughhhh. Lol. I want it to look better and have movement, I eventually want to turn this into a full sleeve
The production of the track is minimal and carefully balanced, creating space for the vocals and lyrics to shine. Soft chords and subtle textures form an atmosphere that feels intimate and reflective.
“I’m Afraid of Your Love” perfectly reflects this creative direction. The song avoids unnecessary excess, relying instead on gentle harmonies and emotional vocal delivery.
არტისტმა შეძლო ორიგინალის სული, ამავე დროს კი სიმღერას თანამედროვე ხასიათი შესძინა.
3. Use bold and dark colours: Dark colours and bold designs work well when it comes to covering up tattoos. Incorporate shades like black, dark blue, or dark green to effectively hide the old tattoo.